As I promised in my Monster-New-Branding-Campaign post the day before yesterday, please find one of the TV spots below. I found it thanks to the very interesting ERE article. To be honest, I find the spot a bit lame. The essential message is communicated too shortly.
I like the music of the spot, though. According to a comment left on Youtube, it is “Dream on” by the Chemical Brothers.
Yeah, and, since we’re talking about Monster: they have acquired Affinity Labs today,
a firm that operates seven industry-oriented community and job sites for $61 million in cash. Those properties include The Apple.com, a site3 for educators, and PoliceLink.com, FireLink.com and NursingLink.com. Affinity Labs was founded by Christopher Michel, who launched Military.com which Monster bought in 2004. (source: ERE article mentioned above)
And another ad, called “Daybreak”:
Have a nice weekend.
