… da muss man schon genauer hingucken. Monster ist es nicht. Aber wer kommt schon auf die Idee, seine Mitstreiter vom hohen Ross fallen zu lassen, nur um zu kommunizieren, dass sie die Nr. 1 sind? Lustige Sache. Schönes Wochenende. (Hier ist die Auflösung)
The careerbuilder ad campaign is that bad it makes a lot of buzz (at least)
Published in February 7th, 2008
Posted by Eva Zils in Job Board PR & Ads
Language Versions:
I had planned to post the new careerbuilder ads on this blog. But when I read last week what Cheezhead had experienced with their agency, I decided rather not to. However, after having appeared as a password protected video on his blog, it is now visible again (I must have missed something…): Click [...]
Job Board PR and advertising: new year, new campaigns
Published in January 24th, 2008
Language Version:
Monster is not the only job site having invested in PR and advertising:
careerbuilder will be launching, on Super Bowl Sunday 2008, their 250 $ ad campaign.
The 30-second spots, featuring an overbearing boss, spider attacks and other elements, are edgy ads targeted to people who are frustrated by their current jobs and need [...]
Speaking of naukri.com – here’s a jobs site’s TV Spot worth watching
Published in January 18th, 2008
Look at this ad from 2006, that’s just hilarious and much, MUCH better than Monster’s Calling of these days. However, the ad seems to have stirred some controversial discussion at the time. Have a nice weekend.
Video: Monster TV spot “Slots” – Your Calling is Calling
Published in January 4th, 2008
Language Version:
As I promised in my Monster-New-Branding-Campaign post the day before yesterday, please find one of the TV spots below. I found it thanks to the very interesting ERE article. To be honest, I find the spot a bit lame. The essential message is communicated too shortly.
I like the music of the spot, [...]
Dial M for… Monster, oder: Bei Anruf Monster!
Published in January 2nd, 2008
Language Versions:
Monster Worldwide’s neue Markenkampagne
Das neue Jahr beginnt sehr gut: Monster startet diesen Monat seine neue, weltweite Marketingkampagne. Das Motto (nach dem verheerenden “Ich bin ein Monster” Spruch) ist dieses Mal: “Your Calling is Calling” (wörtlich: Deine Berufung – oder Ruf – ruft Dich). Dabei schwingt ein gewisser biblischer Unterton mit [...]
The SAP Job Board launched in Germany
Published in October 1st, 2007
Language Versions:
Hätten Sie’s gewusst?
Stellen Sie sich vor, es wird eine Jobbörse eröffnet und keiner merkt’s. So geschehen Ende Juni 2006, als das spezialisierte UK Jobbörsenprtoal The IT Job Board seine europäischen SAP-Stellenmärkte für Deutschland, Frankreich und die Niederlande ins Netz stellte. In Deutschland hat das leider so gut wie niemand mitbekommen.
Nun [...]
Zukunft Personal 2007 – Photos – The Top 5 Job Boards’ Stands
Published in September 18th, 2007
Some more Photographs from the Show in Cologne
After the Aktor stand photos it’s time to present the 5 most important job sites’ booths. Apparently, the paint of the year was white. Only Monster and Jobscout24.de showed their real, bright and fancy colours.
Please have a look at the pictures and click on them to view their [...]
Cadremploi.fr and the Rugby World Cup 2007 – TV Spots
Published in September 6th, 2007
Posted by Eva Zils in Job Board PR & Ads
Language Versions:
cadremploi.fr und die Rugby WM 2007 – Fernsehspot
Cadremploi.fr, Frankreichs große generelle Jobbörse, die 1990 aus einer Initiative mehrerer Personalberatungen ins Leben gerufen wurde, geht seit der so genannten “Rentrée” (gleichzusetzen mit der Wiederaufnahme der geschäftlichen und beruflichen Aktivitäten nach einer längeren Ferienpause) mit erhöhtem Werbedruck in den on- und offline [...]
